March 19, 2014

Thanks for making our First Birthday a blast!

Industry Beans cafe courtyard

It was our first birthday earlier this month and we celebrated at the Industry Beans warehouse in true Fitzroy style – free espresso coffee for one and all, set to a soundtrack of vinyl records! We brought turntables into the brew bar and the barista team became DJs for the day – all the while pulling espresso shots and showering the neighbourhood with free coffee. Thanks to all of you who came in to celebrate with us.

Industry Beans

The Brew Classes that we held in the roastery were also a great success. We consider the growing interest in home coffee brewing to be a terrific development. The expanding knowledge base and expertise of those coffee drinkers who brew at home is raising expectations for Melbourne cafes to serve more sophisticated filter brews. We were heartened by the attendance of all of you who came to the classes on our First Birthday to learn the Industry Beans method to brewing Pourover and Aeropress. For all of you who couldn't make it along, we've decided to hold brewing classes on a regular basis - watch this space for more announcements

Industry Beans

On the topic of home brewing, last year we launched our Coffee Subscription Service – a fortnightly supply of our finest freshly roasted beans, delivered to your home or work. As part of our birthday celebration the roasting team gave away a year-long subscription valued at $685. The lucky winner, Sarah, is now receiving all the coffee beans she'll need to brew to her heart's content for the rest of the year. Thanks to all of you who entered the draw and subscribed to our newsletter, we look forward to sharing our journey with you for the rest of 2014!