Coffee is part of the ritual of waking up. Take a sip of that black liquid magic and it rubs the sleep right out of your eyes. In the last decade, a new wave of innovative coffee roasters across the globe have reimagined our morning brew as a more sensual, pleasurable experience. Abandoning old ideas about how to roast coffee, these pioneers saw it as something complex and delightful, with many possibilities – something a bit like wine. Different varietals, growing conditions, processing methods and brewing techniques could each yield something distinctive to savour and celebrate. The coffee got lighter, richer and fruitier, something to linger over. Inspired by this movement, two brothers in Melbourne founded Industry Beans in 2010. Driven by curiosity and a belief that the coffee roasting process offered possibilities yet to be fully explored, Steve and Trevor Simmons brothers set up in a tiny garage on a shoestring budget and began roasting coffee for themselves.

Almost five years on and Industry Beans has established itself at the cutting edge of Melbourne’s internationally renowned coffee scene. Today you can watch it all happen under one roof in Fitzroy. Housed in an open-planned award-winning warehouse conversion, Industry Beans is a coffee roastery, restaurant and brew bar. Each fortnight we offer a new selection of freshly roasted coffees brewed on a range of methods including espresso, pourover, aeropress and cold drip. The seasonal brunch menu at Industry Beans is an expression of passion and creativity by Head Chef James Sanders.  The Industry Beans roasting team, meanwhile, work tirelessly throughout the seasons to source the best specialty grade green coffee grown across the globe, from the slopes of Mount Kenya to the valleys of the Baru Volcano in Panama. Join us in Fitzroy as part of your daily ritual, we'll look after you...

Read the coffee blog from the roasting team at Industry Beans.