A Fresh Update To Our Signature Blend

We're excited to share that our Fitzroy Street blend now has two new seasonal components: Okalu, from the Eastern Highlands of Papua New Guinea, and Kirinyaga, from the southern slopes of Mount Kenya.

Both are freshly landed washed lots, and both bring more fruit definition and structure to the blend – alongside the Bolaven, Laos lot, that enhances the blend's brown sugar sweetness.

Here's what's changed, and why.

Why the change to our Fitzroy Street Blend?

Coffee is a seasonal crop, much like fruit or wine grapes. To hold the balance Fitzroy Street is known for, we refresh the blend's components as fresh crops land.

Sometimes that means a new expression from a familiar region. Sometimes it means sourcing from somewhere new entirely.

Either way the goal stays the same: every cup of Fitzroy Street balanced, complex and consistent, all year round.

Meet The New Components

Okalu, Papua New Guinea
Washed | Arusha, Typica

Grown by remote smallholder farmers in the rugged Eastern Highlands, this coffee reaches market through Lass Malo Coffee, co-founded by Maureen Ken and Ken Dumudi to secure growers a fair, value-added price. It adds abundant sweet caramel notes to the blend, along with a rich body.

Kirinyaga, Kenya
Washed | SL28, SL24, Batian, Ruiru 11

Grown on the southern slopes of Mount Kenya, this lot comes from three smallholder cooperatives: Baragwi, Kabare and Rung'Eto. Cherries are hand-sorted, pulped, fermented overnight, washed, then dried slowly on raised African beds for up to two weeks. It contributes the lovely juicy berry note to the blend, along with a sparkling acidity.

Remaining in the blend

Bolaven, Laos
Washed | Typica, Catimor

Spread across the three districts of Paksong, Laongam and Thateng, 1,855 smallholders make up the Bolaven Plateau Coffee Producers Cooperative. This lot enhances the blend's brown sugar sweetness.

What you'll taste now

Blackcurrant, blood orange and chocolate
The update brings more fruit definition up front and more depth underneath. Expect the same balanced blend that shines whether you drink it black or with milk – lifted, smooth, and unmistakably Industry Beans coffee.

Where your cup comes from

The updated Fitzroy Street Blend is composed of:

34% Okalu, Papua New Guinea
33% Kirinyaga, Kenya
33% Bolaven, Laos

Each origin contributes its own character, creating the balanced, complex profile you know.

How do I brew it?

Fitzroy Street tastes great as an espresso, plunger, stovetop, or as a stronger filter brew. We’ve included our recommended espresso recipe here, and if you want help with something else, ask us on live chat or email us and we can chat you through it.

Recommended espresso recipe

Dose: 18g
Yield: 36g
Shot time: 26 – 30 seconds

A good extraction of Fitzroy Street gives a complex, syrupy espresso: citric acidity up front, giving way to blackcurrant and chocolate on the finish.