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A Fresh Update To Our Signature Blend

A Fresh Update To Our Signature Blend

We’re excited to share that we've introduced a new component to our Fitzroy Street Blend: Musfaha, Indonesia. Replacing the previous Colombian component, this seasonal update brings something truly special — beans that were harvested and landed just months ago, making them exceptionally fresh. In fact, they were still on the trees in Indonesia earlier this year. Keep reading to find out more...


Why the change to our Fitzroy Street Blend?

Coffee is a seasonal crop, much like fruit or wine grapes. To maintain the perfectly balanced flavour profile that the Fitzroy Street Blend is known for, we periodically refresh the blend’s components with the freshest available crops.

Sometimes this means finding new expressions from familiar regions, and sometimes it means sourcing from new origins.

Either way, our goal remains the same: to keep every cup of Fitzroy Street vibrant, balanced, and consistently delicious — all year round.


Introducing Musfaha, Indonesia

For this update, we've introduced a fresh Indonesian coffee from Musfaha, located in the lush Leuser Range — one of the most ancient and bio-diverse ecosystems on the planet.

This marks the return of an Indonesian component to our signature blend — the first in a little while — and we're loving the result. The addition of Musfaha Indonesia coffee brings a vibrant, fruit-driven character to Fitzroy Street, while maintaining its iconic smoothness.

What you'll taste now


This update brings extra fruitiness, richness and depth to your cup.

Expect consistent tasting notes of: blackcurrant, blood orange and chocolate.

The result? A beautifully balanced blend that shines whether you drink it black or with milk – bright, smooth, and unmistakably Industry Beans coffee.


Where your cup comes from

The updated Fitzroy Street Blend is now composed of:

• 34% Musfaha, Indonesia 
• 33% Kirinyaga, Kenya 
• 33% Finca Churupampa, Peru

Each origin contributes unique characteristics, creating the balanced, complex flavour profile you know and love.

How Do I Brew It?


Fitzroy Street tastes great as an espresso, plunger, stovetop, or as a stronger filter brew. We’ve included our recommended espresso recipe here, and if you want help with something else, ask us on live chat or email us and we can chat you through it.

Recommend Espresso Recipe


• Dose: 18g 
• Yield: 36g 
• Shot time: 26 – 30 seconds

A good extraction of our Fitzroy Street Blend will result in a complex, syrupy espresso with bright citric acidity up front giving way to juicy dark fruits and milk chocolate on the finish.

Try the Latest Fitzroy Street Blend

Experience our updated Fitzroy Street Blend — available at our cafes and online. 

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